Sunday, May 24, 2020

The Tumultuous Transformations Of The Arab World - 899 Words

The tumultuous transformations of the Arab World Rami G. Khouri discusses his opinion on the lingering issues of the Middle East in a talk held on October 27th, at 7:00pm in the Koffler building. The room resembled more of an auditorium packed with millennials, senior citizens and age groups in between, all with their full attention on the speaker. Throughout his talk, Khouri explained how the last century has been exceptionally problematic for the Arabians due to zero political development, the Arab Israeli conflict, and the Arabian revolution. Khouri’s main argument is that there is an entirely new situation at hand due to Turkey, Iran, Israel, and Saudi Arabia currently driving the actual developments of the Middle East and the Superpowers unhelpful ways. Rami G. Khouri takes a personal approach on the topic of issues in the Middle East since he was born into a Christian, Arab-Palestinian family and has reported on the Middle East since 1971. George Khouri, his father, is a Nazarene journalist in Palestine and covered the United Nations debates about the future of Palestine in 1947. Khouri decided to follow in his father’s footprints and became a journalist and editor with joint Palestinian-Jordanian and United States citizenship. During the speech I attended, he states that â€Å"we end up with a situation in which it becomes easy for Arabs to blame Israel and the Western powers for the problems of our region. He believes that the truth is in between, with Arab, IsraeliShow MoreRelatedHanif Kureishis My Son the Fanatic and Amy Tans Two Kinds: Modern Cultural Theme of Dual and Transitional Identity745 Words   |  3 Pagesï » ¿ In a world which is only now beginning to emerge from the shackles of colonialism, both former emp ires and the nations once subdued by their hegemony have entered a transitional period defined by uncertainty and the loss of collective identity. Compounding matters is the delicate balance that expatriates from former colonies turned independent countries, such as Pakistan, India, and Hong Kong, must seek to achieve while residing in the former motherland of Great Britain. For the most ambitiousRead MoreThe Institutional Transformation Of A Dictator s Grip Over A Nation1294 Words   |  6 Pages The transformation of institutions can threaten the dethroning of a dictator’s grip over a nation, either leading to a brutal crackdown on citizens or the introduction of new inclusive policies. To dictators, citizens who are eager for change can be the death knell of an oppressive regime. For Tunisia, former president Zine el-Abidine Ben Ali, like many other rulers, eventually faced this threat. In 2011, the culmination of oppression and brutality led to the self-immolation of the young TunisianRead MoreConflict Between Palestine And Israel1747 Words   |  7 Pagestogether in a tumultuous time of social change create immutable bonds between people that share these same experiences. ( ) Al saiqa formed a network based upon these kinds of bonds to enable their terrorist activity. The increase in political strength can be defined in two ways. The first is the Arab States themselves; they provided the support that allowed the PLO to grow to the large size it achieved. From its conception the purpose of the PLO was to define â€Å"the right of the Palestinian Arab battleRead MoreThe Institutional Transformation Of A Dictator s Worst Nightmare1282 Words   |  6 PagesA dictator’s worst nightmare is their own people because the transformation of institutions can threaten a dictator’s grip over a nation, either leading to their brutal crackdown on citizens or the forced removal of their regime. Citizens who are eager for change can be the death knell of an oppressive regime. For Tunisia, former president Zine el-Abidine Ben Ali, like many other rulers, eventually faced this threat. In 2011, the culmination of oppression and brutality led to the self-immolationRead MoreModern State Of Affairs : The Arab And Persian Worlds1257 Words   |  6 Pages Due to the ever increasing pressures of the surrounding world, the Arab and Persian worlds were disrupted through the processes of modernization. The reasons for these changes were not always for the Westernization of the state but rather for the adoption of selected European innovations, however, judicial practices and environmental interactions during this era of transformation were thoroughly disrupted in what was a disorienting and tumultuous experience for the people of the Middle East. The continuousRead MoreThe People s Democratic Republic Of Algeria2289 Words   |  10 Pageskilometres (919,595 sq mi) with 90% of desert, Algeria is the 10th country in the world, and the largest in Africa. The country is bordered in the northeast by Tunisia, in the east by Libya, in the west by Morocco, in the southwest by Western Sahara, Mauritania, and Mali, in the southeast by Niger, and in the north by the Mediterranean Sea. 4.2 SLEPT Analysis Political The political is quite stable compared to the other Arab countries and neighbouring regime although there are some negative predictionsRead MoreEssay about Josephine Baker2425 Words   |  10 Pagesimmensely popular with European audiences. Her good humor, grace and sensual movements were exciting for people looking for a break from their war-torn reality. Donald Bogle commented in an article in Essence magazine: For a weary, disillusioned, post-World War I era, she epitomized a new freedom and festivity.# By the fall of 1926, thousands of banana-clad Josephine dolls were being sold to both children and tourists. Baker also cashed in on perfume and a substance, used by women to duplicate herRead MoreUrban Sprawl: Abu Dhabi Context7376 Words   |  30 PagesEXTENSION SCHOOL VINOD PILLAI Dubai, United Arab Emirates Abstract From tents to skyscrapers, from dunes to multi-lane asphalt roads and lush landscaped gardens, from desert mirages to larger than life construction projects; numerous such titles can be ascribed to the story of transformation, from a harsh uninhabitable desert into the resplendent city that Abu Dhabi has come to be. Irrespective of the varied forces which brought about this transformation, the ultimate effect has been rapid urbanizationRead MoreDubais Political and Economic Development: Essay38738 Words   |  155 PagesOil Curse Literature Arab and Islamic Factors Regional Ovemiew and Historical Background Dubais Development History I1 PI1 Explaining Dubai9sDevelopment Outcome Why Not Other Gulf States? Dubai versus the Development Literature IV Dubai in a Cornparatbe Corntext Saudi Arabia Qatar Brunei Conclusion Appendix Bibliography Introduction Dubai, a tiny, oil-exporting city-state located in the Persian Gulf, has recently undergone a remarkable transformation. As a member of a federationRead MoreEvolution Of The Islamic State8537 Words   |  35 Pagesabundance of resources tend to attract opportunistic recruits. These members are more concerned with short-term objectives and compensation, and retain the ability to threaten the cohesion and direction of the larger organization. The decline of world prices of oil in recent months plus efforts by the United States, Turkey, and other states to prevent illegal sales by ISIS could potentially have a negative impact on their overall tangible resources. Given such negative impact the group’s ability

Wednesday, May 13, 2020

External Environmental Analysis of Starbucks and the...

External Environmental Analysis of Starbucks and the Coffee Industry Harold Brown Strategic Management March 3, 2011 External Analysis of Starbucks 2 Contents 1.0.0. Executive Summary ...................................................................................................................... 5 2.0.0. Company History ................................................................................................................................ 8 2.1.0. Background ....................................................................................................................................... 12 Table 1: Starbucks Revenue Trends 2005-2010†¦show more content†¦30 3.2.6. Five Forces Analysis ......................................................................................................................... 31 Diagram 3: Five Competitive Forces in the Coffee Industry .................................................................. 32 3.2.6.1. Threat of New Entrants .................................................................................................................. 32 External Analysis of Starbucks 3 3.2.6.2. Power of Suppliers ......................................................................................................................... 33 3.2.6.3. Power of Buyers ............................................................................................................................. 33 3.6.2.4. Power of Substitutes ...................................................................................................................... 33 3.2.6.5. Intensity of Rivalry ........................................................................................................................ 34 3.2.7. Summary of Industry Analysis ......................................................................................................... 34 3.3.0. Competition Analysis........................................................................................................................ 34 3.3.1. Industry CompetitorsShow MoreRelatedIntelligence Gathering Using A Time Analysis15 53 Words   |  7 PagesGathering Using a TIME Analysis Napoleon Bonaparte is credited with the quote, â€Å"War is ninety percent information† (Network Intellect, 2015, para. 1). Business is war and competitors are enemies. Before a product manager (PM) can develop a strategy to overcome the competitor with a new product or service, the manager must scan the environment to identify barriers and opportunities in the organization, industry, and marketplace (Reed Bogardus, 2012). Starbucks Corporation (Starbucks) is one organizationRead MoreStarbucks Case Study Essay989 Words   |  4 PagesSTARBUCKS CASE STUDY Starbucks coffee company was founded in 1971 when it opened its first store in Seattle’s pike place market today. Starbucks is the leading roaster and retailer of specialty coffee in the world. The company has nearly 6000 stores in thirty-seven countries. Starbucks chairman and chief global strategist Howard Schultz ho has been instrumental in the company’s expansion hopes to have 10,000 stores in fifty countries by the end of 2007. Schultz joined the company 1982 when StarbucksRead MoreStarbucks s Objectives For Starbucks969 Words   |  4 PagesIntroduction:- Starbucks one of most well know coffee house which is based in Australia. There serving world’s best taste coffee based drinks all over the world. Starbucks is specialized in selling coffee. Starbucks world No.1 coffee cafà © they had a good reputation. The sales growth has been increased through their international business and it targeted international markets of Europe, Middle East, New Zealand, and Australia. Organisations vision and mission:- To accomplish its mission, Starbucks has principlesRead MoreStarbucks : What Key Driving Forces Coffee Shop Retailers?1352 Words   |  6 PagesWho doesn’t know Starbucks and what they sell? The Starbucks brand is beyond a household name and is associated with a mentality or environment. Founder and CEO Howard Schultz had a solid vision for what he wanted to create. Amid trial and error and fighting for his vision, he certainly achieved his dream. The history of Starbucks demonstrates just how challenging the road to the top can be. 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Wednesday, May 6, 2020

Management Info Systems Midterm Free Essays

Jacqueline Soto Midterm Information Systems I 1) A 2) A 3) B 4) A 5) A 6) C 7) D 8) C 9) C 10) C 11) B 12) D 13) D 14) B 15) A 16) A 17) C 18) D 19) A 20) D 21) B 22) C 23) B 24) B 25) A Essay Questions 26. You work for an auto manufacturer and distributor. How could you use information systems to achieve greater customer intimacy? You could create a website that allows customers to built their car to their satisfaction. We will write a custom essay sample on Management Info Systems Midterm or any similar topic only for you Order Now You could also implement a forum where customers could communicate with other customers about any questions or concerns they may have and also talk to support personnel. You could also create an automated system that reminds customers about scheduled maintenance routines and such. 31. What do you consider to be the primary ethical, social, and political issues regarding information system quality? Privacy, Accuracy, Property Accessibility. 32. How do you think our government should handle the political issue of Internet decency and access limitations? In my opinion, the Internet is way too extensive to try and manage or regulate. There are always going to be ways to share copyright information and breach access limitations. The Internet has definitely gotten way out of hand when it comes to music videos, music, software, ect. I think they should just stop trying to limit the users because they will find one way or another to share new material. 33. What are the functions of management? Briefly Explain Functions of management are to make decisions and to formulate actions plans to solve organizational problems. They also have to make sure the company is efficient. 34. What is the difference between a risk and an issue? A risk is a future event that may have an impact on budget, scope, and schedule. An issue is a current problem that is not a risk because it has already happened and has influenced the budget, scope, and schedule. Bonus Question What are the keys to managerial effectiveness and how does IT support them? Give an example of each. Efficiency – Doing the right things. IT supports by automating routine tasks. (Scheduling a backup of exchange on the server every Monday at 6:00pm) Effectiveness – Doing the right things right. IT helps managers identify opportunities. (Make sure the backup ran properly and test to see if the backup is complete) Transformation – Using IT to change the way you do business. Transforming the product or service being delivered. (You can do the testing remotely by using rdp) How to cite Management Info Systems Midterm, Essay examples

Monday, May 4, 2020

Applications Of Information In Technology - Myassignmenthelp.Com

Question: Discuss about the Applications Of Information In Technology. Answer: Introduction This report is about a creating a new e-commerce business which will be located in the Kingdom of Saudi Arabia. The new e-commerce business will be apparel business and name of the business will be ClickNWear.com. The online company is the platform for all the types of apparel purchases. It will provide good collection of high quality apparels at the affordable prices. There are some special products in ClickNWear.com and will not be accessible in any other online store. By the advanced marketing strategy, reasonable pricing policy and excellent customer service, the business will be most successful online business in future. Key objective of the business is to be largest supplier of the quality and fashionable apparels to the customers through online shopping (Oy, 2012). Products ClickNWear.com will provide quality apparel products to the customers at comparatively low prices. The business will offer exclusive range of apparel from the famous fashion stylists. Company will focus on the current fashion styles by focusing on the buying behavior of the consumers. It is observed that women are very aware for their fashion and clothing sense so key products of the business will be casual wear, business clothing, and formal wear. Moreover, online company will also provide some fixtures like scarves, caps and sunglasses etc. the pricing arrangements of the company will be affordable and it will keep reasonable prices on the famous products. Business statement The business statement of the company is to provide extensive range of fashion apparel to the consumers of the Saudi Arab based on the quality and style. Vision The vision of the company is to produce range of clothing products for all groups of customers i.e. men, women and kids. The range of fashion clothes will comprise all kinds of clothing products that will fulfill the demands and requirements of the customers. Objectives The main objective of the business is to distinguish itself from other online fashion companies. The primary aim of the business is to ensure the satisfaction and happiness of the customers with their purchasing. So, the products in all the shapes size will be provided to women. By the online medium, company will make the purchasing easy, efficient and affordable for the customers (Schnaars, 2010). E-commerce process ClickNWear.com is an online business that will provide quality clothing products to the customers. The key objective of e-commerce business is to provide the products to the customers so that they do not need to visit to the physical stores. There are some processes that will be adopted by the company while doing the business online. The e-commerce business process of ClickNWear.com is as follows: Receive the order- Customer will visit on the website and place the order. After receiving the order, the process will include confirming order, collecting payment, and post-process order. This will be the first step in the e-commerce process (Strauss Frost, 2014). Prepare package- After confirming the order, next step will be preparing the package. This process will include checking item in the stock, collecting item from the suppliers and packaging. Delivery- This is the third step in the e-commerce business process. Delivery team will send the package for delivery by the 3rd logistic suppliers. The payment will be received either by online mode or cash on delivery (Ho et al, 2011). After sales-support- the last step is providing customer support after the delivery of package. This process will include refund order, return item and warranty process. SWOT analysis Strength- Firstly, the strength of an e-commerce business is that it has capacity to address large base of customers for the clothing products. Second, the e-commerce will be operated and remain open all the time. Weakness- The weakness associated with the e-commerce business of clothing products is the intense dependence on technicality. Any kind of fault in server may prevent the access of the customers to the site. Along with this, dependence on irresponsible courier partner may also slow down the process of delivery that result the dissatisfaction of the customers. Opportunities- There is various opportunities associated with the new e-commerce business including an approach to an international platform of consumers. E-commerce business of clothing products can have various opportunities i.e. attracting advertisers, generating high returns on brands, approach to global platform of customers, generating high profits and creating organizational advertisements (Drummond, Ensor Ashford, 2012). Threats- The key e-commerce threats for clothing e-commerce business can be susceptibility to the online fraud. Protecting the information and account of buyer from hackers, and securing online transactions are the key challenges for ClickNWear.com to manage the e-commerce business. Building website Website provides easy and convenient way to the customers to shop the products without going to the stores. In the website, everyone can see online shopping portal and accessible products on it but user have to login by his or her username and password for purchasing or ordering the products. Unregistered people can also register by navigating to the registration page. Only admin of the website will have access to change the roles. Along with this, default developer can also be an admin. Once user will register the site then his or her default role will be User (Molenaar, 2012). Website format and design Sign up screen- The Sign up screen of the website will include the registration form and after filling this, the customer can browse in order to get details of the products. On this page, there will be a registration form by which customer will register on the site to become user. There will be the catalogue of products for the customers on the website. Homepage- Home screen of the website will include the products list and catalogue. The customers can browse the list of products that the website has on the homepage. Product Screen This page in the website will include the information about the products. The information will be related to company name, model number of the products prices, features, image and color of the products. This page will be some for both visitor as well as users. About us Screen This page will include all the information related to the company, website and owner. This page will be helpful for the customers and users to get relevant information about the owner of the business and products offered by the website. Users profile screen- Once user orders any item, they need to track their order. By this page, they will be able to check the ordered products and total price. Along with this, they will also be able to get the estimated delivery date of their products. E-commerce system functionality The website will have unique functionality in order to attract the customers. Some of the functions of website are discussed below: Product navigation Navigation system is the most significant element of the online store. By this intuitive navigation system, user will be able to browse among various categories and products quickly. The categories of the products will be found on the site and those will be systematized and give users the capability to quickly navigate between product categories (Vatrapu, 2014). Shopping cart The shopping cart will be on the screen in the counter process. The products in the users shopping cart will typically be showed in the matrix style. The objective is to show the items that the user will decide to buy. It will be highly functional feature that will provide a summary of things that the customers are buying (Xiaoming, 2010). System Design The design process includes changing the functional, informational, and system requirements recognized in the origination and implementation phases into combined design terms. The design phase will be used to script the programs in the improvement stage. The database designs will be created in various ways. By using top-down approach, designer will recognize and connect key program features and interfaces, and then enlarge the design outlines (Baig, Raza Farooq, 2011). One of the most used prototyping tool is contemporary design techniques that will build mock-up designs of the items i.e. database layouts, supplication screens and system architecture. End users, database managers, developers and system supervisors will evaluate and improve the prototyped designs in the iterative procedure until they chose a suitable design. Designers will cautiously document complete designs. The full certification will be helpful in improving the ability of the programmer to grow and change the programs after they placed in production. Along with this, documentation will be helpful for the management to ensure the final programs with the original goals and specifications. The company will create initial testing, implementation, conversion, and training plans during the design phase. For designing the website of ClickNWear.com: Database will be designed which can be utilized to manage all the necessities of the users, The key organization of the website will be planned, Main outline used for the website will be planned, Suitable software and hardware Software and functionality- For the website ClickNWear.com, there is the need of basic group of functionalities which will make the website different from the other websites. So, Customer Relationship management (CRM) software will be used to develop the website. The CRM solution will include some functionalities in the website development i.e. contact management, customer opportunity management, products management and order management. There are there key reasons of using Customer Relationship management (CRM) software in the website development. CRM enhance profitability, productivity and customer services of the online business. The CRM solution will be helpful for the online business by building and maintaining strong relationship with the customers (Onwutalobi, 2016). Hardware- In order to publish the website effectively, a cloud will be needed. While opting the cloud hosting, rent for the virtual server space will be given rather purchasing physical servers. The cloud server will allow computing resources to be dedicated for the website by providing temporarily access when required. Cloud servers will be beneficial for the business in terms of flexibility and scalability, cost-effectiveness and reliability (Sen, Bandyopadhyay, Hess, Jaisingh, 2008). Security issues In order to prevent from online threats, there are two types of securities in e-commerce for both customers and owners. One is physical security including tangible protection devices and other is logical security including protection of assets. Potential threat for website There can be some potential threat for the online clothing e-commerce website. E-commerce website includes internal networks that may interface with the World Wide Web. So, there will be some threats related to network and business process. Security issues Clothing e-commerce business may face issue related to security. There can be threat to the security of the network with the denial of service attack which can overwhelm the site. The security issues can be related to theft of customer personal financial information. Viruses Computer viruses and are the biggest threat for the e-commerce website. Viruses are external sources that can damage the files on the website. Virus can completely corrupt the computer system and interrupt the processes of website. This can also imitate the customers and permit wicked encryptions into the server operating in the website (Feigenbaum, Parkes Pennock, 2009). Fraud E-commerce website can be vulnerable to fraud from various internal and external sources. This can be included credit card fraud hackers, anything being arrived in the system by rogue employees etc. Recommendations In order to prevent from the threat of e-commerce website, it is important to take some effective actions by the company. ClickNWear.com will include some strategies in order to prevent from e-commerce threats. Protected e-commerce platform- Company will put e-commerce site on the platform that use secured oriented program language. The administration panel will be focused on the internal network and public facing servers. Set up system warnings for doubtful actions- Team will set an alert notice for several and doubtful operation coming from same IP address. This system alert will be helpful in multiple orders placed by same order by using various credit cards and phone numbers and this is a suspicious activity (Tassabehji, 2003). Providing safety training to employees- Employees in the company need to know how to protect the important data of the employees. Employees also need to be educated on the laws and policies that impact customer data and be trained on the actions required to keep the data safe. Marketing and advertising strategy Demographic ClickNWear.com will target the customers who have keen interest in fashion and clothing products and who are interested in online shopping. For this, male and female within the age of 18 to 30, full-time employees married or bachelor and customers with internet access will be targeted. Marketing method ClickNWear.com will use various marketing methods in order to attract the customers. it will include effective pricing, and proper delivery system to deliver the products as far as possible. Following marketing strategies will be used: Internet advertising, Direct marketing Strategic partnership Affiliation program, and Discount and coupon initiatives Social media Various social media channels will be used to promote the clothing website among the customers. There are some popular media tools i.e. FaceBook, Twitter, LinkedIn that will be effective way to make the customers aware. Showing advertisements related to the website on these websites will be helpful to attract the customers as they spend most of the time on social media platforms (Voola, Casimir, Carlson and Agnihotri, 2012). Local and Multichannel marketing The objective of ClickNWear.com is to provide quality and affordable clothing products to the customers. The marketing strategy will try to create awareness regarding the product offerings, grow the customer base and work in order to build referrals and loyalty. For this manner, various channels will be used. Web-based marketing will be used for the next year in order to generate awareness of the company and product information. The reason is that internet-based advertising is increasing these days as it is cost effective. Along with this, outdoor advertising will also be used for providing general awareness to the public at large and direct people to the website of the company (Stokes, 2011). Ethics While doing online business, there is need to adopt some ethical practices. Some of the ethical factors that will be adopted in the online business are described below: Core values- Code of ethics and guiding principles of the business will be adopted to provide quality services to the people. Security- business needs to secure the private data of the customers such as address, account number and debit and credit card information. Ethical web content- Business will avoid publishing misleading statements as wrong statements can give wrong ideas to the customers related to products (Burnwa, Kumar Das, 2013). Conclusion Based on the above discussion, the website will be designed to identify the needs of the customers for the clothing and fashion products accordingly and achieve profit in first years. While adopting the e-commerce, business needs to adopt right policies and procedures to measure and ensure the security and safety of business and privacy of consumer as well. . In conclusion, it can be said that E-commerce is the important factor for the success of the organization and by focusing on the factors that impact the decision making process of consumers, business would be able to attract more and more customers. References Baig, M. K., Raza, H., Farooq, U., (2011), E-Commerce Adoption: A Comparative Study of Sweden and Pakistan, Linkping Burnwa, A. P., Kumar, A., Das, S. K., (2013), Ethics of E-Commerce in Information and Communications Technologies: International Journal of Advanced Computer Research, 3(1) Drummond, G., Ensor, J. Ashford, R., (2012), Strategic Marketing: Planning and Control, (4th) London: Palgrave Macmillan Feigenbaum, J., Parkes, D. C., Pennock, D. M., (2009), Computational challenges in e-commerce. Communications of the ACM, 52(1), 70-74 Ho, L.H., Lu, M.H., Lee, C.P. and Peng, T.F., (2011), Exploration of Search Engine Optimization Technology Applied in, Internet Marketing: Advances in Information Sciences and Service Sciences, 3(7) Molenaar, C., (2012), E-marketing: applications of information in technology and the internet within marketing, Abingdon: Routledge Onwutalobi, A. C., (2016), Building an effective strategic E-commerce development plan for a startup company entering the Nigerian market, accessed on 26th February 2018 from https://www.theseus.fi/bitstream/handle/10024/112134/Onwutalobi_Anthony-Claret.pdf?sequence=1 Oy, M. W., (2012), BUSINESS PLAN FOR A FASHION BRAND, accessed on 26th February 2018 https://images.template.net/wp-content/uploads/2015/08/Fashion-Brand-Marketing-Business-Plan-Template.pdf Schnaars, S., (2010), Marketing strategy: a customer-driven approach, (5th) Huntington, New York: Free Press Sen, R., Bandyopadhyay,S., Hess, J. D. and Jaisingh, J., (2008), Pricing paid placements on search engine: Journal of Electronic Commerce Research, 9(1), pp. 33-50 Stokes, R., (2011), E-marketing: the essential guide to digital marketing, (4th), CapeTown: Quirk Education Strauss, J. Frost, R., (2014), E-marketing, (7th), Harlow: Pearson Tassabehji, R., (2003), Applying E-commerce in Business, Sage Publications Limited Vatrapu, S. R., (2014), Design and Implementation of E-Commerce Site for Online Shopping, accessed on 26th February 2018 https://opus.govst.edu/cgi/viewcontent.cgi?article=1079context=capstones Voola, R., Casimir, G., Carlson, J. and Agnihotri, M. A., (2012), the effects of market orientation, technological opportunism, and e-business adoption on performance: A moderated mediation analysis: Australasian Marketing Journal, 20(2): 136-146 Xiaoming, M., (2010), Study on Combining of E-commerce and E-marketing: Journal of Software, 5(5): 546-553