Marketing Strategies to Counteract Recession in Hotels

Marketing Strategies to Counteract Recession in Hotels What marketing strategy is best used to counteract the effects of a potential recession on the four star hotel industry in the UK economy? Contents (Jump to) Background and Research Aims Literature Review Proposed Methodology Research Strategy and Resources Required References Background and Research Aim Financial Management (2008) reported that, at a recent CIMA forum for financial directors in the UK, the majority of the delegates believed that the global economic crisis has had far reaching impacts, and will most likely cause a recession in the UK in the near future. This is a view which it widely matched by Campaign (2008), which argues that the coming economic downturn is likely to have adverse impacts on all industries in the UK as consumers, and hence businesses, reduce their spending. However, this article does not advocate that businesses simply give up on attracting new custom, arguing that the businesses with the most successful and creative marketing strategies are likely to be the ones who not only survive any potential recession, but also benefit from it. As such, it is clear that there are two main potential strategies for hotels as the economy begins to contract. They can either choose to contract their operations, focusing on operational efficiency and aiming to cut costs wherever possible, or they can look to use the recession as an opportunity to increase their competitiveness over and above their rivals. This can be achieved via a focus on improved efficiency, costs, quality, or general marketing. However, the argument of Campaign (2008) above tends to indicate that marketing is the main method by which hotels, and businesses in general, can differentiate themselves and maintain revenue and market share in the face of a recession. Both of these strategies are equally valid, however this piece will aim to focus on the more positive of the two: the use of a marketing strategy to counteract the effects of a recession on the UK hotel industry. The hotel industry in the UK is very broad, ranging from the cheap and basic one and two star hotels, up to the extremely luxurious five star offerings which grace many major destinations. However, the majority of attention tends to focus on these two ends of the spectrum, with little thought being given to strategic development and planning for the mid range hotels such as four star offerings. As such, this piece will concentrate specifically on the four star segment, in order to determine what factors drive consumer demand and business success in this segment, and how these factors can be used to develop a marketing strategy to help four star hotels in the UK handle the impact of a recession. Literature Review Many hotels have already started planning for a recession, particularly in the United States, where the economy is in a more advanced stage of recession than the UK. As such, there is value to be obtained from looking at the strategies taken by hotel chains in the US. In particular, Ricca (2008) considers the strategy of the Wyndham Hotel Group, which intends to improve its marketing in order to boost its performance, as well as looking to improve its inventory management and service levels. In addition, the chain will look to boost the use of its loyalty program, helping to grow the company’s brand identity as well as to drive revenue higher in the short term (Ricca, 2008). Another useful study from the literature comes from Barsky and Nash (2008) who reveal that higher end and luxury hotels tend to perform better during a recession when compared to other classes of hotel. This implies that the four stars may be able to improve their performance by aiming to become more exclu sive. In addition, Barsky and Nash (2008) argue that hotel should not aim to cut back on prices and services in a recession, but instead they should aggressively market themselves and focus on customer service, in order to be more competitive than others in the market. Further to this, a major study by O’Neill and Mattila (2006) found that the net operating margin of a hotel tends to be driven most strongly by its average occupancy level, and that the average price per room was less significant. However, this study also showed that the market segment in which the hotel operated; the hotel’s age; any affiliation to a major brand; and a hotel’s size and location also had strong effects on financial performance. This is based on data from the last slowdown in the hotel industry, in 2002, when global terrorism and the dot com crash saw many hotels in trouble. The hotels which performed best in that year were the ones which focused on driving strong occupancy, rather than looking to cut back in size or expenditure. However, O’Neill and Mattila’s (2006) study shows that the mid range hotels were the ones which suffered most in the last slowdown. Looking at the current economic context, Lloyd-Jones (2008) argues that the current state of the economy, combined with the general consensus amongst analysts that a recession is quite likely, means that hotels need to start preparing now. As such, Lloyd-Jones (2008) recommends that property managers should look to use the full range of their marketing strategy, right across the 7Ps, to achieve the most profitable balance between occupancy levels and room rates. Proposed Methodology Unfortunately, given the uncertain nature of the economy, and the fact that no one can accurately predict the nature and severity of any potential recession, it is difficult to be prescriptive about the ideal strategy for a hotel to take to mitigate the effects of said recession. As such, this piece will arguably need to take an approach more in line with contingency theory, where it can make specific recommendations based on the circumstances of individual hotels. This implies that the main methodology should be to use interviews with hotels who are preparing for a potential downturn, as well as those with experience at surviving previous downturns. By determining what strategies, if any, the most successful chains are using to overcome a potential recession, it should be possible to develop a detailed typology of the potential strategic choices hotels can make to deal with economic downturns, and the circumstances in which each strategy is most appropriate. In order to give this typology academic value, it should be firmly based in an existing academic framework. The framework chosen for this paper is the ‘7Ps’ extended marketing mix. The 7Ps are based on the 4Ps introduced by McCarthy (1960): Product, Price, Promotion and Place. However, the 7Ps extends this to include another three factors. Whilst there is some debate over what these factors should actually be, with various writers proposing People, Processes, Physical Layout, Provision of Service, and Physical Evidence; this piece will focus on the three determined by Booms and Bitners: People, Processes and Physical Layout (Kotler and Keller, 2005). This 7P framework will be used to construct the typology, and also to drive the interviews. The interviews will be semi structured interviews, conducted with some senior members of staff from a wide selection of four star hotels throughout the UK. Semi structured interviews have been chosen because they will allow the interviewer to investigate the desired range of topics, whilst also giving the interviewee the chance to provide additional details or to clarify certain points. The main themes for the semi structured interview will be: To determine whether the interviewee has worked at a hotel during a previous recession and the steps they took to overcome that recession. To determine what steps, if any, have been taken to prepare for a potential coming UK recession. To determine the extent to which these steps are marketing focused. To determine which of the 7Ps the interviewee deems most important in using marketing to overcome the effects of a recession. Research Strategy and Resources Required In order to fully ground the typology in the theoretical framework, it will be necessary to obtain a full understanding of the 7Ps framework and its application to hotel marketing. This will be achieved via a complete review of the literature around marketing and the hotel industry. As such, it will be necessary to spend a significant amount of time using libraries and online resources to review a wide range of literature on the subject. This research should also involve a detailed study of the literature around the effects of a recession on consumer demand, and strategies which businesses in general can use to handle a recession. This will be of use in helping to validate the potential strategies which emerge from the interviews, and generally in helping to direct the interviews. Ideally, the interviews will all be conducted via the telephone. This will save on travel costs and time, as well as making the process run smoother. Initially, a large number of four star hotels, around fifty, will be contacted by phone or e-mail, to enquire about the possibility of interviewing senior staff. This will hopefully allow for at least ten interviews with senior staff members across the UK. Once agreement has been obtained, the relevant staff members will be contacted to arrange an appropriate time, and length of time, for the interview. It is expected that this will simply require a telephone and a quiet room where the interviewer is unlikely to be disturbed. A recording device will also be useful, to help with transcribing the interviews later. As the data will be mainly qualitative, there will be little need for any statistical analysis tools, and an appropriate research paradigm will be selected as needed. All interviewees will be informed that the interview is being recorded, but all respondents will be guaranteed complete anonymity. References Barsky, J. and Nash, L. (2008) Are luxury hotels recession-proof? Hotel Motel Management; Vol. 223, Issue 10, p. 14. Campaign (2008) Creativity wont lose its value, even in recession. Campaign; Issue 16, p. 20. Financial Management (2008) UK FDs braced for downturn. Financial Management; June 2008, p. 6. Lloyd-Jones, A. R. (2008) The Prognosis for Hotel Occupancy and Average Rate in a Slowing Economy. Real Estate Finance Journal; Vol. 24, Issue 1, p. 29-33. McCarthy E. J. (1960) Basic Marketing: A Managerial Approach. Homewood IL: Irwin. ONeill, J. W. and Mattila, A. S. (2006) Strategic Hotel Development and Positioning. Cornell Hotel Restaurant Administration Quarterly; Vol. 47, Issue 2, p. 146-154. Ricca, S. (2008) Wyndham: Recession strategies in place. Hotel Motel Management; Vol. 223, Issue 10, p. 1-62.

Success in Islamic Concept

Happiness and success in Islamic concept Arifa Tariq Saira Virk Information Technology University Dr.Junaid Qadir11 May 2018?AbstractPurification of heart and soulHuman being is created of water and clay as we know but after that we have body and soul in it. People just care about body, what about soul? People do not care about soul, how to purify it, how to be closer to satisfaction, how to reach closer to happiness and success?Many people around the world suffering from stress, emotional diseases looking for the cure, but they are still hollow inside and don't know how to find the cure. Try to recognize the sickness inside your own self. ALLAH almighty in Quran focused on the importance of purifying the soul and heart. Try to recognize the sickness inside your own self. †¢ Quran Verses: ALLAH says in Quran:1. He has succeeded who purifies the soul, and he has failed who corrupts the soul. Surah Ash-Shams[91:910]So you have two choices either purify your soul, try to reach closer to the level of satisfaction or corrupt it. Purification comes from Zakat, Tazkiyah and Tazkiyah of naf's.He also said:2. Go to Pharaoh, for verily, he is a transgressor. Say to him: Will you purify yourself? Surah An-Naz'iat [79:17-18]3. He has succeeded who purifies himself, who remembers the name of his Lord and prays. Surah Al-A'la[87:14-15] This is how purification is related to the success and happiness.We learn from these verses that our success and happiness in life here and hereafter depends on our spiritual purification. We must purify our hearts from environmental and spiritual diseases like greed, hatred, lie, pride, ignorance and other harmful worldliness diseases and try to adopt the spiritual virtues to help the environment and serve humanity by adopting justice, generosity, compassion and many more. †¢ Types of heart1. Sound and healthy heart:ALLAH says in Quran:A day when there will be no benefit in wealth or children, but only in he who comes to Allah with a pure heart. Surah Ash-Shu'ara [26:88-89] The type of heart which is healthy and sound and only sake refuge from ALLAH and will rescue him on the Day of Judgment. The truth and secure heart is which is secure from shirk and work will all the love and desire that his actions are only for ALLAH's sake by obeying his all orders and sayings. Their some question can come in someone's mind that: 1. Does all these activities done by man are just temporary, for to attain worldly things and desire for the sake of praise from the people? 2. Was all these activities done without any fear of people? Was all the activities done just with the pure believe to serve the Master ALLAH almighty? 3. Was all the actions done also to please the last Prophet (PBUH) of ALLAH.The 1st two questions requires sincerity (IKHLAS) that all the things are just for the Master and 3rd question requires to follow the foot step of last Prophet of ALLAH (MUTABAAH). None of our actions will be considered accepted if â€Å"Ikhlas† and â€Å"Mutabaah† both conditions do not met. Having sound heart it joins the ranks of truthfulness, secure, healthy and happy heart. We clean our house, when we invite someone to our house similarly clean your heart as if you want to invite ALLAH and have faith and patience. He will make all the doors of happiness and success open for you. Nobody knows your pain more than who creates us, nobody in this world cares for us as much as the ALLAH and HE is all knowing and most wise Indeed. 2. Sick heart:The diseased heart which is either closer to secure his dreams of world, secure his worldly life or very close to devastation. This heart only contains love of ALLAH, show trust and reliance upon him only for the sake of his worldly essentials. This heart only shows eagerness to attain his desires, the desires which only does exists in this temporary world. This heart also contains jealousy, arrogance, pride, self-amazement and corruption only for the worldly matters which does only make us much closer to destruction and devastation. Man just had forgotten his purpose of creation in this mortal world, ho forgot that each body part has a job, similarly a heart also had a job, and if it is sick it will not do his job properly . â€Å"Indeed ALLAH is the Guide of those who believe, to the straight path.† 3. Dead heart:This type of heart is dead, having no life. This heart does not follow any path else than then path which pleased him. This heart does not know about its Lord or Master, in short it is a slave of his own desires, action and activities. If he fulfills his dreams, he does not care about pleasing or displeasing of his Master (The one who creates him). If it loves, it loves just for the sake of his desires and if he hates it does only just for the sake of his own mean. In short his dreams are his master. He is a person of his own desires. The man with this heart is putting himself to the way to destruction and devastation.Soul:Soul is the essence of human body, the main importance as compared to other creations of ALLAH. Science does not reached about the soul, that what is the essence of the soul. When any living creator dies like an animal as compared to human there is no difference in its wait, but the moment when human dies, immediately there is a loss of wait that means something he is losing the moment he dies. Quran Says: 1. Every soul shall have taste of death. (Surah Al Imran) In this world there is a life for the test of here after and every person shall have taste of death. 2. ALLAH has created death and life to test which of you in good deeds (Suran Al Mulk)For there is no pleasure, sweetness, ibtihaaj or perfection except by knowing and loving to the Master,there is only peace in remembering him, happiness and success is only by being closer to him and desiring to meet him in the life hereafter. Discovering self for happiness In Islamic tradition, the â€Å"who am I?† question in the broadest sense of the word is more important and comes prior to the strongly related subject of happiness. Happiness is not a goal to be pursued on its own, rather to be attained as part of realization of discovering and nurturing the self. As the subject of happiness is enclosed within the study of the â€Å"self†, it cannot be explained outside the term self or soul, (nafs) that includes a broad range of topics including the heart (qalb), spirit (ruh), intellect (aql), and will (irada) as well as human nature (fitrah) (Nasr, 2014). The nafs when mentioned in the Quran without any addition, refers to â€Å"self† and exists of three levels that are interconnected to each other (Schimmel, 1994, 184): †¢ nafs ammara (12:53) – The lower (animal) self, the carnal soul that incites to evil. †¢ nafs lawwama (75:2) – The struggling self .†¢ nafs mutma'inna (89:27) – The higher self at peace, the satisfied, peaceful God realized rational soul.Naquib Al-Attas (Philosopher) explains the two dimensions to happiness in Islamic understanding with two different terms – pleasure and true happiness. The self (nafs) attains â€Å"true happiness† from knowledge and good character (virtue) experienced by the rational soul (higher self) and â€Å"happiness of transient quality† from worldly (bodily) pleasures experienced by the animal soul (Attas, 1995, 91-92). However, comprehending and knowing the truth about the ‘self' and God is not sufficient, one also needs to act according to this truth and therefore moral virtues are important (Khadduri, 1984, 82). The connection between happiness, success and moral virtues, Al-Kindi explains that in overcoming material and psychological causes of sorrow, material possessions and other worldly deeds are nothing compared to the cultivation of virtues. Virtues play an important role in the attainment of happiness related to this world and the hereafter (Nasr, 2014).Tawakkul on Allah and Ibadat for happiness & successThe person who possesses tawakkul attains the state of contentment. This person still faces the ordinary challenges of earthly life but does so in a state of inner contentment. As the Quran states explicitly, this is why the friends of God (the awliya?'), who have fully attained the stations of tawakkul and rida? ?, are neither fearful nor sorrowful. For such people, even the fear of God is transformed into joy, for this fear is the beginning of wisdom, as stated by St. Paul and also in the famous saying (hadith) of the Prophet, â€Å"The fear of God is the beginning of wisdom†. 13 Performing obligatory ibadat requires self-discipline and sacrifice but result in happiness and success. As call of prayer (Adhan) states: Hayya ‘ala-l-FalahHurry to success (Rise up for Salvation)Success of Muslim is to hurry for its obligatory duties which make him/her successful in this life and also in hereafter. Similarly, Sayyiduna Abu Hurairah has narrated that the Holy Prophet stated, ‘There are two glad tidings for the man who fasts; one at the time of sunset and the other when he meets his Rab.' (Sahih Bukhari 255/1 # 1805)It is not however only the ‘ibadat themselves that bring about happiness; it is also our knowingthat in performing them we are doing God's Will and thereby experiencing the grace (barakah) that issues from the performance of sacred rites. In carrying out ordinary human transactions, or muy'a?-mala?t, in accordance with the Shary'ah, one is also doing God's Will.14Success of the selfThe success of the self, as explained in the Quran, lies in allowing the self to grow and one who disallows the self (soul) to grow, who destroys this growth, is describes as one who is in failure (91:7-10). The development of the self, that is given the capacity to distinguish right from wrong (91:7), includes falling and standing and making choices. This process of growth is not focused on making faultless, sinless, pure good creatures (angels) at the end (4:31).The highest stage in that sense that is aimed at, is the level where there is mutual satisfaction reached between the self and God but also within the self as a whole (89:27).Also for the success of a person soul and self the ihsan is necessary element. As mention in Quran â€Å"Verily Allah likes from a doer of an action that when an action is performed, it is made beautiful (yuhsinahu)†Ã¢â‚¬ Allah is good and only accepts that which is good.† Related by Muslim (no. 1686)Ihsan entails acquiring good character trait. Abu Hurayra reported that the Messenger of Allah, may Allah bless him and grant him peace, said, â€Å"I was sent to perfect good character. â€Å"Also, come in hadith â€Å"The best of you in Islam are those who are most excellent in character as long as you deeply understand the religion.† [Ahmad, Sahih]The person who possess the character traits of ihsan and does his/her work with perfection are true successful people. These traits are: †¢ No harming and reciprocating harm †¢ Do not envy what people have †¢ Trust in Allah (Twakkul)If a person have these traits that is close to Allah and most satisfied. Sufism The Islamic philosophers have also dealt extensively with the question of happiness, which they, like the Sufis, associate in its essence with the abiding and the enduring and, following the Quran, with paradisal realities and the Hereafter. Ibn Sna? [in Latin, Avicenna], the prince of the Islamic philosopher-scientists whose influence pervades all later Islamic philosophy, associates happiness with purification of the soul and knowledge of the intelligible world, the world of light, from which it descended into this world. In his famous â€Å"Poem of the Soul,† he writes,15Why then was she [the soul] cast down from her high peakTo this degrading depth? God brought her low;But for a purpose wise, that is concealedE'en from the keenest mind and loveliest wit.And if the tangled mesh impeded her,The narrow cage denied her wings to soarFreely in heaven's high ranges; after allShe was a lightning-flash that brightly glowed Momentarily over the tents, and then was hidAs though its gleam was never glimpsed below. Ibn S?n?a? considers the happiness of the soul to be the result of the process of the soul to reach, through self-purification, the state of tajarrud, which can be attained not only in the Hereafter, but also in this life. Purification prepares the soul for the attainment of that knowledge that results in true happiness.16The Attainment of happiness and success (Conclusion)To understand and attain happiness is different thing. All religion and cultures know how to achieve transient happiness and success. But real challenge is achieving permanent happiness and success in this world and hereafter. In Islam, as in other authentic religions, that permanent state of happiness is attained by gaining not the freedom of the passionate self to receive whatever it desires, but freedom from desire and from the passionate self. 17.To attain permanent happiness, we must therefore remember who we really are, where we came from, why we are here, and where we are going. We must detach ourselves from fleeting pleasures and joys and seek permanent joy by attaching ourselves to the spiritual world, which is our original home and the only place where we shall attain permanent happiness. We must die before we die; die to the world here and now in order to gain eternal felicity in the life of the spirit and the intellect understood in its traditional sense. We must experience the happiness that issues from faith (ma?n), which provides for us security (ama?n) from all that would deprive us of happiness. 18Through faith, correct actions, prayer, and realized knowledge, we must break all the walls of ego, we must do so through compassion, charity, and through karam, which are bound to love and independent of selfishness and self-centeredness that are impediments of the attainment of happiness.Bibliography 1 Nasr, S. (2014). HAPPINESS AND THE ATTAINMENT OF HAPPINESS: AN ISLAMIC PERSPECTIVE. Journal of Law and Religion, 29(01), pp.76-91. 2 (Alfarabi, â€Å"The Attainment of Happiness† 75) 3 There is a partial translation of this work by Claude Field, The Alchemy of Happiness of al-Ghazzali (Chicago: Kazi Publications, 2007). The critical edition of this text is edited by H?usayn Khad?w? jam (Tehran: Shirkat-I Saha?m-yi Kita?bha?-yi Jb, 1354 SH). There is also a later edition of this text edited by Manu?chihr Da?nishpazhu?h (Tehran: Ahl-i Qalam, 1381 SH).4 Altiner, s. (2015). Happiness. Theology and Religious Studies.5 Ibn Altiner, s. (2015). 6 Ibn Altiner, s. (2015).7 Lino, C. (2018). Positive Psychology Theory in a Nutshell. [online] Positivepsychologyprogram.com. Available at: https://positivepsychologyprogram.com/positive-psychology-theory/ [Accessed 11 May 2018].8 Riaz, D. (2018). [online] Szic.pk. Available at: https://www.szic.pk/journal/dec2015/4.pdf [Accessed 11 May 2018]. 9 See Gul B?a?ba? Sa'?d? ?,? Farhang-i isti?la?ha? ?t-i ‘irfan-yi Ibn ‘Arab (Tehran: Intisha?ra?t-i Shaf,? 1383 SH), 35610 Q. 2:201.11 Al-Suhrawardy, Allama Sir Abdullah al-Mamun, comp., The Sayings of Muhammad (New York: Citadel Press, 1990), 63.12 Muhammad ibn ?Abd Alla?h Khatb? al-Tabr?z? ?,? Mishka?t al-Masa?bh,? trans. James Robson (1970; repr., Lahore: Sh.Muhammad Ashraf, 1981), 2:99313 Nasr, S. (2014). HAPPINESS AND THE ATTAINMENT OF HAPPINESS: AN ISLAMIC PERSPECTIVE. Journal of Law and Religion, 29(01), pp.76-9114 Ibn ‘Arab, The Tarjuma?n al-ashwa?q, trans. Reynold A. Nicholson (London: Theosophical, 1978), 19, 67.15 ibid 8018 The House of Yoga. (2018). THE RELIGION OF LOVE BY IBN ARABI. [online] Available at: https://www.thehouseofyoga.com/magazine/religion-love-ibn-arabi [Accessed 11 May 2018].44 Arthur J. Arberry, â€Å"Avicenna: His Life and Times,† in G. M. Wickens, ed., Avicenna: Scientist ; Philosopher (London: Luzac, 1952), 28; See also S. H. Nasr, An Introduction to Islamic Cosmological Doctrines (Albany: State University of New York Press, 1993), 259–60.

Generation Gap Paper Essay

Refer to the â€Å"General requirements for all papers† found in your syllabus. Submit a 2-3 page short essay discussing Generation Gaps. How is your generation different from your grandparents? What personal changes do you see? Name cohort changes. Do you agree with age grading? (Pg 83) How do they apply to you and to your career choices? Can you see area of your current job, or career goal; where age grading might occur? (a tip to doing well on papers: answer all the questions systematically; one by one. If you don’t answer all the parts to the papers, you won’t get full credit!!! ) Don’t forget your 2 outside sources. You must submit this paper in the â€Å"writing assignments† icon on the home page. Trying to find differences from my generation to my grandparents generation is going to be hard for me. My grandfather on my dad’s side died when I was 12, my grandmother on my dad’s side died about 5 years ago but really, I wasn’t very close with her at all. My grandparents on my mom’s side I don’t remember at all. If I had to start somewhere in differences between my generation and my grandparents generation my views between what I knew from both sides of my families would differ greatly. Let’s start with my dad’s side. My grandfather was a hard working, self employed Real Estate agent. I’m not sure at what age he got into the Real Estate business but he was young. He was originally married to my grandmothers sister. When she died she made my grandfather promise to take care of her sister. He married my grandmother and not only took care of the kids he had with his 1st wife, but also the 14 kids he had with his 2nd wife (my grandmother). He took his responsibilities very seriously. Hard working, he kept his grievances to himself, any problems were taken care of or dealt with. He didn’t complain about his hard life. He just did what he had to do and took care of his family. You didn’t complain about your life. I remember my aunt telling me once, â€Å"You complained to grandpa and you got knocked on your butt. He always told us to be happy with what we have and if we weren’t stop bitching and get to changing it. † Through my dad’s family I saw how my grandparents were. Hard working, loyalty to your family, taking care of your responsibilities, but I also saw the dark side of those times. Keeping feelings withheld, the hard working never complain mentality has done it’s number on my dad and our family. My dad treated my sisters and I the same. We disrespect our parents, we got our butts whooped. We obeyed out of fear not respect. We saw my dad work 16 hour days on a farm, come home and be completely miserable. We saw our mother not for the loving mother or housewife she was, but the miserable, lonely woman she was made into. Although I was instilled with the same hard working values, loyalty and determination that my grandfather instilled into my dad, aunt’s and uncles, I also see the damage that my grandpa’s generation has done. Instead of hardworking loving families, I see tired, resentful, angry people. I too have a desire to work hard. But I also had hidden anger issues, depression and a controlling nature. Between these generations I see more of an acceptance to want to change the way we do things. Therapy, work programs, counseling, a better school environment for children. My dad and mom did not graduate from high school, nor did my grandparents. Yet they still had jobs, albeit not the best ones, but they worked. I’m not so quick to spank my kids. I want to teach them respect through love and kindness. I want to make sure they know their voices are heard and that they have choices. I want my kids to know that their choices will affect them and that there is a cause and effect for what they do. I want to make my children proud when I get into the profession that I have worked hard to get into. I also want to teach my kids the values that were taught to my parents, that were taught to their parents and probably taught to their parents.

The Impact Of Youth Suicide On Australia And Usa And How...

1.1 Aim The aim of this report is investigate the impacts of youth suicide and how it can be prevented. 1.2 Parameter To investigate the impacts of youth suicide in Australia and USA and how it can be prevented 1.3 Thesis Society should take notice of signs of youth suicide such as depression and reduce the stigma related to suicide and help them cope and prevent any further unnecessary deaths. 1.4 Definition Suicide is the action killing oneself with intent (WHO, n.d) 2. BACKGROUND TO THE ISSUE: 2.1 Introduction Youth suicide is one of the leading health concerns for young people and it has claimed many lives in the past decades. Youths with suicidal thoughts would usually displays signs and symptoms and it is the parents’†¦show more content†¦(Headspace 2012) 2.2 Australia In 2011, the leading cause of death for young people aged 15-24 was suicide. In that year, it was reported that 231 males and 91 females died by suicide. This data shows that young males suffer more suicidal thoughts and behaviours compared to young females. (ABS 2013) According to the Australian Bureau of Statistics, the most common method of suicide by youths is by hanging and is committed by 47% and 56.7% of all female and male suicides. (ABS 2014) In 1995, Australia was one of the first countries to create a national suicide prevention program which focused on youths with higher risks of suicide. (Department of health 2014) 2.3 United States of America In 2011, suicide was the 3rd leading cause of young people aged 15-24 years old. It was reported that there were 39518 deaths by suicide by youths constituting of 78.5% male and 21.5% female.) It was stated that 50.6% of suicide method was by firearm and 24.8% by suffocation such as hanging. (American foundation for suicide prevention n.d) 3. CURRENT ACTION There are numerous actions such as guides and school policies that are taken by the government and community to assist youths with suicidal thoughts and behaviours to prevent any further deaths. 3.1 Actions for Australia 3.1.1 Suicide prevention and recovery guide According to SANE